The 5 things you must include on your landing page

The 5 things you must include on your landing page

What is a landing page? There is lots of confusion around this, some say it is separate from your website and others that it is just your home page. Well, let me clear this up. A landing page is a website page designed for traffic from a marketing or ad campaign. This...
SEO Basics

SEO Basics

Here are the basics of Search engine optimisation also known as SEO that every business should know. Search engine optimisation can appear to be complicated but the basics are actually quite simple. And as a business the basics are all you really need because the...
Websites and our brains

Websites and our brains

One of our favourite element of website design that really excites me, in fact, it was the reason I got into website design is the psychology of websites. This is all about applying what we know about our human habits and instincts to the online world to make the...
Marketing and your website

Marketing and your website

As business owners you may be aware that a good marketing strategy will drive your business forward but did you know the website is one of the most under used tool by the majority of companies. Most consumers’ first exposure to your business is through your website...
Website Design Poem by Libby Carter

Website Design Poem by Libby Carter

Do you know a business whose website is poor? Maybe they wish people visited more? I’m from Graphic icing, and Libby’s my name we’re in the website design and development game Whatever your website, requirements and needs Graphic icing can increase your website leads...
What is a Bounce Rate?

What is a Bounce Rate?

https://www.graphicicing.co.uk/wp-content/uploads/2018/04/Video-2-small.mp4 1) Keep up to date with our latest videos by signing up for our newsletter – Sign up Here   2) Do you have a question you would like us to answer? – Contact...
How do you pick a photographer

How do you pick a photographer

https://www.graphicicing.co.uk/wp-content/uploads/2018/04/Libby-and-Claire-2-640-x-394-2.mp4   1) Keep up to date with our latest videos by signing up for our newsletter – Sign up Here   2) Do you have a question you would like us to answer? –...
Guide your website users through with call to actions

Guide your website users through with call to actions

https://www.graphicicing.co.uk/wp-content/uploads/2018/04/GI-Call-to-Actions-small.mp4   1) Keep up to date with our latest videos by signing up for our newsletter – Sign up Here   2) Do you have a question you would like us to answer? – Contact...
Sourcing images

Sourcing images

While running a business you will come across the need for images, but where do you get an image you can legally use. As a web designer I get sent images taken from google and other people’s work, and let me just make it clear these images have a copyright, and...
Why do you actually need a website?

Why do you actually need a website?

We are currently working on our new weekly Q&A videos and a very interesting question came up I just had to write about, Why do you actually need a website?? There are a lot of answers to this question and it depends on your business but the answer that is true...
So why are we called Graphic Icing anyway??

So why are we called Graphic Icing anyway??

Maybe it is because we started as a graphic and website design company predominately promoting Graphic design, Logos and Stationary. You would not be foolish to think this but then why not change it once we changed our focus to websites, I hear you cry….....
I have a great website now what

I have a great website now what

So you have a sparkling new website designed for your potential and existing customers…………Now what?? Apart from the regular checks on the information and dates on site. Your website needs to show your business is active and give your visitor...
Website Design’s magic numbers 3 and 7

Website Design’s magic numbers 3 and 7

There are many important things to consider when designer a website and many rules you should know before you start. This does not mean you shouldn’t break these rules once in a while but you should know them and understand why they are there. To start we must...
4 Essential Questions to Keep your Website Up to Date

4 Essential Questions to Keep your Website Up to Date

You have probably read or even been told that your website is a constantly changing thing. You should have elements that change on a regular basis. This is very true and you will see a benefit from doing this. But you may not have the time or you may just be starting...
Top ten tips for your website videos.

Top ten tips for your website videos.

In today’s online world video plays an important role but how do we get it right on our websites. Here are my top ten tips; 1) Keep it short Our attention spans are very different from how they use to be, they are a lot shorter. It has been shown in studies that the...
Making your blog readable

Making your blog readable

You may spend a few hours or more writing and researching your amazing blog posts, but do you consider how readable the page you post them on is. The layout of your post massively affects the success of your post, you may have great content but if the readability is...
8 Google search tools for your business

8 Google search tools for your business

There are many extra features to Google hundreds and hundreds, and there seems to be new ones appearing all the time. However here at Graphic Icing we use 8 regularly, so I am going to share them with you, some you may have come across and others you might not know,...
Is bad feedback actually a bad thing?

Is bad feedback actually a bad thing?

We have all heard the saying no press is bad press, but does this apply to feedback from your customers. We all know we cannot please everyone, and you can spend weeks if not longer beating yourself up over a bad comment even when accompanied with good feedback. Being...
cake

Subscribe To Our Newsletter

Join our mailing list to receive tips, hear our latest news and get great offers.

You have Successfully Subscribed!